Alexander McQueen’s fashion label will live on despite the designer’s apparent  suicide last week, it was announced this morning.
PPR, the French luxury group with a controlling stake in the designer’s  companies, said that it planned to build on the McQueen brand.  François-Henri Pinault, its president, said: “The Alexander McQueen  trademark will live on. This would be the best tribute that we could offer  to him.” 
Mr Pinault said that the decision to maintain the label was taken quickly  after McQueen’s death and voiced confidence that the fashion house continues  to hold “very important potential”.
Sales of McQueen’s clothes and accessories are reported to have surged in the  past week. Drapers, a trade publication, reported that sales of  McQueen clothes soared 1,400 per cent.   
Robert Polet, president of PPR’s Gucci Group subsidiary under which McQueen  worked, said the autumn-winter collection that the designer was completing  before his death would be shown at Paris fashion week next month.
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